We’re honored to call these organizations our clients

Background: Continuum embedded the most complicated rocket science into a SaaS product and was ready to share it with the world.

Results: Brand strategy, brand voice, key messaging.

Shift enabled: Claimed a positioning—”Making Space for Everyone”—and created a brand that combined brilliance and inclusivity. Streamlined all content creation and fundraising efforts.

Testimonial: Sara's work is exceptional, with disciplined processes, high energy, and an engaging demeanor that motivated our team to work hard with her in the company's branding and messaging.

—Marc Fagan, CEO

Background: New CEO took over Rev and needed to quickly align internally around an updated strategy and also rebrand the company to existing customers, prospects and investors.

Results: Developed brand platform and messaging. Provided creative direction for visual design and naming. Leveraged messaging and platform in website copy, product marketing materials, case studies, and executive communication pieces.

Shift enabled: Brand evolution from a professional services company to SaaS provider.

Background: Breakline was expanding quickly but the team struggled to communicate their value in a succinct and compelling way.

Results: Brand platform and audience-specific messaging.

Shift enabled: Helped the company move from founder-led sales and marketing to clear and compelling brand messages that the whole company could leverage.

Testimonial:
”We’d grown as an organization but neglected our brand. Sara developed a one-pager for us that was clear, concise, and uniquely ours. We started using it right away. Working with Sara was a pleasure: she’s brilliant, creative, and committed to our success.”
—Bethany Coates, CEO

Background: Sequoia launched an initiative to build individual partners’ profiles and more systematically communicate each person’s theories and best advice.

Results: Developed keynote presentations for Tim Lee, Omar Hamoui, and Doug Leone. Transformed the “Templeton Compression” into the Sales-Ready Product curriculum and workshop for Jim Goetz and Aaref Hilaly.

Shift enabled: Packaged partners’ learnings and anecdotes into formal collateral, one of which continues to be used many years later.

Created a language, case studies (Palo Alto Networks, Nimble Storage, SkyHigh Networks, Clari), and curriculum to help Sales and Product work together to build products that consider sales strategy from day one. Designed and executed a half-day workshop for portfolio companies: Building a Sales Ready Product

Testimonial:
“Appreciate all your expertise, energy and patience.”
—Jim Goetz, Partner

Background: Latitude was offering life-changing treatment but needed a brand to formalize their service and build on their first-mover advantage.

Results: Brand strategy, brand voice, creative direction, naming, brand guidelines, brand narrative and fundraising deck.

Shift enabled: Transitioned brand from a small project to a full-fledged healthcare provider. Set organization up for growth and expansion.